研究方向：
新技术营销、新媒体营销、绿色营销
代表性研究成果：
· Chang, X., Zheng, H., Yang, S.*, Huang, L. & Ross Jr, W.T., 2024. How do implausible tensile price claims affect consumer perceptions of deceptiveness and consumer willingness to purchase in online environments? Journal of Interactive Marketing, 60(1): 100-121. (ABS 3, SSCI, 营销权威期刊, 中科院一区)
· Yang, S., Chang, X.*, Chen, S.*, Lin, S. & Ross Jr, W.T., 2022. Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior. Marketing Letters, 33(2): 251-276. (ABS 3, SSCI, 营销权威期刊)
· Liu, Y., Chang, X.*, Yang, S., Li, Z. & Wu, Y., 2024. “Pets make you spend more!” Impact of pet ownership on consumer purchase decisions. Journal of Business Research, 183, 114838. (ABS 3, SSCI, 营销权威期刊, 中科院一区TOP)
· Yu, Z., Yang, S., Zheng, H. & Chang, X.*, 2024. Charity ugliness premium: Donors’ empathy for unattractiveness during the COVID‐19 pandemic and implications for charity advertising. Journal of Consumer Behaviour, 23(3): 1463-1477. (ABS 2, SSCI)
研究项目：
· 国家自然科学基金面上项目，服务机器人对顾客消费行为的影响研究: 基于大数据的实证视角，No.72372023，在研，主要参与人
· 国家自然科学基金面上项目，虚拟试衣间对消费行为的影响机制：基于大规模随机田野实验的研究，No.71972035, 结项，参与人