王春雷 副教授

文章来源: 作者: 发布时间:2014-06-26 浏览次数:1087

王春雷副教授

上海对外经贸大学会展与旅游学院

通信地址:上海市松江区文翔路1900号学院楼A310

邮编:201620

电话:021-67703600

电子邮箱:suibewangcl@126.com

王春雷(1977-  ),同济大学管理学博士,现为上海对外经贸大学会展与旅游学院副教授,硕士研究生导师,会展经济与管理专业(中德合作)主任。曾访学于美国乔治▪华盛顿大学、荷兰INholland大学和美国威斯康星州立大学。2002年7月-2014年3月,在上海师范大学工作(从2009年4月起担任会展管理系主任)。曾参与策划和组织“2004上海国际会展教育与培训论坛”、“2006国际都市旅游会议”、“2010年上海世博会荷兰阿姆斯特丹旅游推介周”等大型活动,并先后受欧洲城市营销联盟(ECM)、上海市国际展览有限公司、陕西省旅游局等20余家单位邀请举办专业讲座,具有比较丰富的实践经验。主要讲授《市场营销学》、《展览项目管理》、《DMC经营与管理》等课程。2014年3月,所主持的《项目驱动型会展专业人才培养模式研究》获上海市教学成果二等奖。

研究领域

城市发展、目的地营销、会展与节事管理

社会兼职

中国民族学民俗学学会节庆专业委员会副主任、上海旅游发展研究中心研究员、中国会展经济研究会学术委员会委员、长三角城市会展联盟和上海市会展行业协会专家委员会委员,吉林大学珠海学院、重庆文理学院客座教授

著作与教材

马勇,王春雷著. 旅游市场营销管理. 广州:广东旅游出版社,2003年

马勇,王春雷主编. 会展业管理的理论、方法与案例. 北京:高等教育出版社,2003年

王春雷编著. 会展市场营销. 上海:上海人民出版社,2004年

王春雷,陈震著. 展览会策划与管理. 北京:中国旅游出版社,2006年

王春雷,张灏著. 第四次浪潮——中国会展业的选择与明天. 北京:中国旅游出版社,2007年

王春雷主编. 参展实务. 北京:高等教育出版社,2010年

王春雷、梁圣蓉编著. 会展与节事营销. 北京:中国旅游出版社,2010年

王春雷著. 基于有效管理模型的重大事件公众参与研究——以2010年上海世博会为例. 上海:同济大学出版社,2010年

王春雷主编. 2009中国节庆产业年度发展报告. 天津:天津大学出版社,2010年

王春雷,陈震著.展览项目管理:从调研到评估. 北京:中国旅游出版社,2012年

王春雷,陈小莲. 活动管理原理、方法与案例. 北京:清华大学出版社,2013年

王春雷. 中国会展业发展十讲:热点、趋势与战略. 北京:中国旅游出版社,2014年

王春雷,王晶. 国际城市会展业发展理论与实践. 北京:中国旅游出版社,2014年

主要论文

王春雷.基于用户体验的展览会官方网站设计研究. 评审中

王春雷,赵中华,全华. 公私合作在旅游目的地营销中的应用研究——基于阿姆斯特丹和上海的案例比较. 人文地理,已接受

Wang, C.L., Zhu, H.B., Yang, J., & Yu, L. (2013). Research on Foreign Tourists’ Satisfaction with the 2010 Shanghai World Expo: Based on Free Comments from Travel Blog. Journal of Convention & Event Tourism,已接受

Wang, C. L. & Yu, L. Managing Volunteers for Mega Event: Motivation and Psychological Contract as Predictors of Sustained Volunteerism. Asia Pacific Journal of Tourism Research, DOI: 10.1080/10941665.2014.889027

王春雷,朱红兵. 外国游客参观2010年上海世博会的满意度研究——基于Travel Blog日志的探讨. 国际商务研究,2014, 35(2): 53-64

Wang, C. L., Wu, X. (2014). Volunteers' Motivation, Satisfaction and Management in Large-scale Events: An Empirical Test from the 2010 Shanghai World Expo. VOLUNTAS: International Journal of Voluntary and Nonprofit, 25(3), 754-771.

王春雷,刘明广,黄立萍. “产品-项目-产业”三位一体旅游院校创业教育模式研究——以上海师范大学旅游学院为例.旅游研究,2013,5(3):88-94

杨婕,王春雷. 2002至2011年中国节事研究进展、研究方法与展望——基于国内三大旅游类主流期刊[J]. 旅游论坛,2013(3): 85-91

王春雷. 发展节庆,规划、管理与运作必须三管齐下[J]. 旅游学刊,2013(6):7-9

王春雷,陈萍. 特殊事件的影响:研究进展与一个新的分析框架. 北京第二外国语学院学报,2012 (11):1-8.(注:《旅游管理》2013年第2期全文转载)

王春雷. 科学发展观与中国旅游产业发展战略转型. 当代经济管理,2012,34(11):60-65

王春雷. 重大事件对城市空间结构的影响:研究进展与管理对策. 人文地理,2012(5): 13-19

Yu, L., Wang, C.L. & Seo., J.H. (2012). Mega Event and Destination Brand: 2010 Shanghai Expo. International Journal of Event and Festival Management,3(1),46-65.

王春雷. 项目驱动型的会展实践教学模式研究——以上海师范大学会展经济与管理专业为例[J]. 旅游科学,2010(6):84-92

王春雷. 重大事件公众参与的有效管理模型研究——基于2010年上海世博会居民调查的结果[J]. 旅游学刊,2009(3):90-96

王春雷,高峰. 2009’中国旅游高等教育国际化高峰论坛会议综述[J]. 旅游科学,2009(6):76-79

王春雷. 从目的地管理的角度来看大型节事与旅游业的融合[J]. 旅游学刊,2009(2):5-6

王春雷. 上海会展业品牌发展战略研究[J]. 商业研究,2008(11):26-28

王春雷. 重大事件公众参与的国际经验及教训[J]. 世界地理研究,2008(4):49-58

王春雷. 国外重大活动经济影响研究[J]. 旅游学刊,2008(4):88-96

王春雷. 把握奥运商机需长远规划[J]. 旅游学刊,2007(8):10-11

王春雷. 国外重大事件影响研究述评[J]. 旅游科学,2007(2):52-60

Wang, C.L. (2007). Show time in China. China Business Review,(1),24-26.

王春雷,诸大建. 从经济学视角分析城市公园的免费开放问题[J]. 价格理论与实践,2006(10): 37-39

王春雷. 德国会展教育模式及其对中国会展教育的启示[J]. 中国广告,2006(3):85-88

王春雷,诸大建. 中美会展产业发展系统比较研究[J]. 世界地理研究,2006(2):86-92

王春雷. 美国会展职业认证培训体系及其对中国的启示[J]. 旅游学刊,2006(S1):133-136

王春雷,冯琦. 国外品牌展览会的移植策略分析[J]. 旅游学刊,2005(2): 61-65

胡斌,王春雷. 上海会展业SWOT分析及其发展目标对策探讨[J]. 人文地理,2004(4):33-36, 21

王春雷. 关于区域旅游规划几个基本问题的思考[J]. 地域研究与开发,2004(4):82-84

王春雷. 国内会展旅游研究述评[J]. 旅游论坛,2004(1):77-81

王春雷. 我国高校会展专业办学模式研究[J]. 旅游学刊,2003(S1) :88-91

王春雷. 中国会展旅游发展的优化模式构建[J]. 旅游学刊,2002(2): 44-48

科研项目

上海师范大学理科研究项目,重大事件对转型期中国城市空间结构的影响及时空耦合机制研究,2011年1月-2012年12月

上海市旅游资源与文化创新基地资助,2009中国节庆产业年度发展报告,2009年3月-2010年6月

上海世博会事务协调局,2010年上海世博会国别文化研究(亚洲篇),2007年11月-2008年3月

商务部,世界展览经济发展概况及趋势·美国部分,2006年9月-2007年3月

上海师范大学文科研究项目,上海会展业品牌发展战略研究,2004年11月-2006年9月

科研奖励

曾获2010中国会展经济研究优秀成果奖一等奖、2007年锦江科研奖。



Dr. , Associate Prof. Wang Chunlei

School of Tourism & Event Management

Shanghai University of International Business and Economics

Address: 1900 Wenxiang road, Songjiang District, Shanghai

Postal code: 201620

Telephone: 86-21-67703600

Email:suibewangcl@126.com

Dr. Chunlei Wang, Associate Prof., Director of International Event Management Shanghai, the Sino-German joint program by SUIBE and University of Applied Sciences, Osnabrueck. Prof. Wang got the Ph.D. degree at Tongji University in 2008, with the specialization of urban management and construction projects management. Before joining SUIBE in March, 2014, Dr. Wang has been working at Shanghai Institute of Tourism (SIT), Shanghai Normal University for 12 years, and taking the position of Chair of Event Management Dept. since April, 2009. As visiting research fellow, he ever respectively stayed at The George Washington University, US; INholland University of Applied Science and Technology, the Netherlands, and University of Wisconsin-Madison, US, together for nearly one and half years. His research areas mainly cover destination marketing, urban development and Event management, especially the impacts of mega events.

During past several years, Dr. Wang has been invited by more than 20 companies and organizations to deliver speeches which were greatly welcomed by the industry. He is also the author of several bestsellers in tourism and event industry, including Tourism Marketing Management, Trade Show Planning and Management, Research on the Public Participation in Mega Events Based on the Effective Management Model: A Case of 2010 Shanghai World Expo, and The Development of International Cities‘ MICE Industry: Theories and Best Practices. In recent years, he kept making efforts to promote the dialogue and cooperation between educators, researchers and industrial professionals in the event industry in China.

Books, Textbooks:

Ma, Y. & Wang, C.L. Tourism Marketing Management. Guangzhou: Guangdong Tourism Publishing House, 2002

Ma, Y. & Wang, C.L. The Principles, Approaches and Cases of MICE Management. Beijing: Higher Education Press, 2004

Wang, C.L. Convention and Exhibition Marketing. Shanghai: Shanghai People’s Press, 2004

Wang, C.L. & Chen, Z. Successful Planning and Management of Exhibitions. Beijing: China Tourism Press, 2006

Wang, C.L. & Zhang, H. The Fourth Wave: the Choice and Tomorrow of Chinese Convention & Exhibition Industry. Beijing: China Tourism Press, 2008

Wang, C.L. Principles and Practices of Exhibiting. Higher Education Press, 2010

Wang, C.L. & Liang, S.R. Marketing in Event Industry. Beijing: China Tourism Press, 2013

Wang, C.L. Research on the Public Participation in Mega Events Based on the Effective Management Model: A Case of 2010 Shanghai World Expo. Shanghai: Tongji University Press, 2010

Wang, C.L. & Zhao, Z.H. Annual Report of Chinese Festival Industry Development (2009). Tianjin: Tianjin University Press, 2010

Wang, C.L. & Chen, Z. Trade Show Management: From Research to Evaluation. Beijing: China Tourism Press, 2012

Wang, C.L. & Chen, X.L. Principles, Methods and Cases of Event Management. Beijing: Qsinghua University Press, 2013

Wang, C.L. Ten Lectures on the Development of Chinese MICE Industry: Hot Topics, Trends and Stratigies. Beijing: China Tourism Press, 2014

Wang, C.L. & Wang, J. The Development of International Cities‘ MICE Industry: Theories and Best Practices. Beijing: China Tourism Press, 2014

Articles:

Wang, C.L. Research on Designing the Official Websites of Trade Shows Based on User Experience. under review

Wang, C. L., Zhao, Z. H. & Quan, H. Research on the Application of Public-Private Partnerships in Destination Marketing: Based on the Comparative Insights into Amsterdam and Shanghai. Human Geography (Accepted).

Wang, C.L., Zhu, H.B., Yang, J., & Yu, L. (2013). Research on Foreign Tourists’ Satisfaction with the 2010 Shanghai World Expo: Based on Free Comments from Travel Blog. Journal of Convention & Event Tourism, Accepted.

Wang, C. L. & Yu, L. Managing Volunteers for Mega Event: Motivation and Psychological Contract as Predictors of Sustained Volunteerism. Asia Pacific Journal of Tourism Research, DOI: 10.1080/10941665.2014.889027

Wang, C.L. & Zhu, H. B. (2014). Research on Foreign Tourists’ Satisfaction with the 2010 Shanghai World Expo: Based on Free Comments from Travel Blog. International Business Research, 35(2): 53-64.

Wang, C. L., Wu, X. (2014). Volunteers' Motivation, Satisfaction and Management in Large-scale Events: An Empirical Test from the 2010 Shanghai World Expo. VOLUNTAS: International Journal of Voluntary and Nonprofit, 25(3), 754-771.

Wang, C.L., Liu, M.G., & Huang, L.P. (2013) Research on the Enterprise Education Model of Tourism Colleges Based on the Trinity of Product-Project-Industry: Case Study of Shanghai Institute of Tourism, Shanghai Normal University. Tourism Studies, 5(3), 1-6.

Yang, J., Wang, C.L. (2013). Research Progress, Methodologies and Prospects of Festival & Special Events Research in China from 2002 to 2011: Reviews of Three Mainstream Tourism Journals in China, Tourism Forum, (3), 85-91.

Wang, C.L.(2013). Strategic Planning,Industrial Management and Marketable Operation Must be Integrated to Develop Festivals[J]. Tourism Tribune, (6), 7-9.

Wang, C.L., Chen, P. (2012).The Impacts of Special Events: Research Review and a New Conceptual Framework. Journal of Beijing International Studies University, (11), 1-8. Note: Reprinted in Tourism Management, 2013(2).

Wang, C.L.(2012).The Scientific Outlook on Development and the Strategic Transformation of Chinese Tourism Industry. Contemporary Economy & Management, 34(11), 60-65.

Wang, C.L.(2012).Impacts of Major Events on Host Citiesˊ Urban Spatial Structure: Literature Review and Strategic Management Model. Human Geography, (5), 13-19.

Yu, L., Wang, C.L. & Seo., J.H. (2012). Mega Event and Destination Brand: 2010 Shanghai Expo. International Journal of Event and Festival Management,3(1),46-65.

Wang, C.L.(2010). Research on the Project-based Education Model for Event Professionals: Case Study of Event Management Program of Shanghai Normal University [J]. Tourism Science,(6),84-92.

Wang, C.L.(2009).Study on the Effective Management Model of Public Participation in Mega Events: Based on a Survey to 2010 Shanghai World Expo[J]. Tourism Tribune,(3),90-96.

Wang, C.L.(2009).Review of 2009’ Forum on the Globalization of China Higher Tourism Education[J]. Tourism Science,(6),76-79.

Wang, C.L.(2009).Research on the Integration of Festivals & Special Events and Tourism Industry from the Perspective of Destination Management[J]. Tourism Tribune,(2),5-6.

Wang, C.L.(2008).Research on the Branding Strategy of Shanghai Convention & Exhibition Industry[J]. Business Studies,(11),26-28.

Wang, C.L.(2008).International Practices of Public Participation during Mega-events Management[J]. World Geography,(4),49-58.

Wang, C.L.(2008).Literature Review: Research on the Economic Impact of Mega Events at Abroad[J]. Tourism Tribune,(4),88-96.

Wang, C.L.(2007).Long-term planning is needed to grasp the chances of the Olympic Games. Tourism Tribune, (8),10-11.

Wang, C.L.(2007).A Review of Overseas Studies on the Impacts of Mega-events[J]. Tourism Science,(2),52-60

Wang, C.L. (2007). Show time in China. China Business Review,(1),24-26.

Wang, C.L. & Zhu, D.J.(2006).Research on the Free Opening of Urban Parks from the Perspective of Economics[J]. Price: Theory & Practice,(10),37-39.

Wang, C.L.(2006).Analysis on Germany MICE Education Model and the Apocalypse It Brings to Chinese MICE Education[J]. China Advertising,(3),85-88.

Wang, C.L. & Zhu, D.J.(2006).Comparative Research on the C&E Industry Development System between USA and China[J]. World Geography,(2),86-92.

Wang, C.L.(2006). On America MICE Occupational Accreditation Training System and Its Enlightenment to China[J]. Tourism Tribune, 2006 Special Issue of Tourism Education and Human Resources, P.133-136.

Wang, C.L.(2005).An Analysis on the Transfer Countermeasures of Overseas Brand Trade Fair——In case of EXPO REAL CHINA 2004[J]. Tourism Tribune,(2),61-65.

Hu, B. & Wang, C.L.(2004).Research on the SWOT and Development Countermeasures of Shanghai MICE Industry[J]. Human Geography,(4),33-36, 21.

Reconsidering on the Several Basic Problems of Regional Tourism Planning[J]. Regional Research and Exploitation, 2004(4),82-84.

Ma, Y. & Wang, C.L.(2004).Research on the Competition Focuses and Innovation Countermeasures of Modern Theme Parks[J]. Human Geography,(1),71-75.

Wang, C.L.(2004).A Commentary of Domestic Research on MICE Tourism[J]. Tourism Forum, (1),77-81.

Wang, C.L.(2002). Research on the School-Running Models of MICE Major in China s Institutes of Higher Learning[J]. Tourism Tribune,(S1),88-91.

Wang, C.L.(2002).Research on Building the Optimized Developing Model of China’s MICE Tourism [J]. Tourism Tribune,(2),44-48.

Research Grants:

Jan, 2011 –Dec, 2012: Mechanism of Major Events' Impacts on Host Cities' Urban Spatial Structure and Governance Strategies, sponsored by Shanghai Normal University.

Mar, 2009 –June, 2010: Annual Report of Chinese Festivals Development, sponsored by Shanghai Tourism Resources and Cultural Innovation Foundation, Shanghai Education Committee.

Nov, 2007- Mar, 2008: The Cultural Research on National Performs of the 2010 World EXPO (Asia), sponsored by the Bureau of Shanghai World Expo Coordination.

Sept, 2006 –Mar, 2007: The Development of World Exhibition Economics and the Strategies of China, sponsored by China Convention & Exhibition Society(CCES).

Oct, 2004 –Sept, 2005: The Brands Development Strategies of Shanghai’s MICE Industry sponsored by Shanghai Normal University.

Awards:

The First Prize for Research Achievements by China Convention and Exhibition Society in 2010 (Ranking the first)

JIN JIANG Research Fellow in 2007