蓝星 副教授
发布时间:2012-02-22   浏览次数:479

蓝星 副教授

上海对外经贸大学会展与旅游学院

通信地址:上海市松江区文翔路1900号

邮政编码:201600

Tel: 0086-21-67703876

Emails:  lanxing@shift.edu.cn

蓝星 副教授(1958年11月-),1983年毕业于上海外国语学院(现上海外国语大学)英语系,获英语文学士学位。

会展经济与管理专业副教授,硕士生导师,高级会展师。80年代进入会展业,国际商务师,高级会展师。长期从事国际展览会组织工作,曾在上海贸促会国际展览公司、上海博华国际展览公司、汉诺威上海展览公司、央企驻港会展公司等各类知名中外会展企业工作,担任公司策划营销和高层管理职务,负责参与主承办国际展览会和相关活动近百项,工作范围广泛涉及各展览组织环节。

2004年进入上海对外经贸大学任教至今,主要从事会展经济与管理及会展教学与研究工作,主讲中国会展业现状与政策、会展项目管理、会展组织与策划、会展英语、国际会展项目文案等课程。

研究领域

会展经济与管理、会展业发展趋势、会展教育、会展实践性教学

社会兼职与荣誉

中国会展研究会教育工作委员会副主任

上海市会展行业协会专家咨询组专家

中德会展经济研究所主任

2009年上海市教学成果一等奖

2007年度中国会展业十大会展教育人物

著作与教材

《贸易展览会管理与实施》

《中国会展业前沿问题研究》

《会展实务英语口语版》

《会展英语》阅读教材

主要论文

《会展产业在都市创意中的地位及发展》

《财政补贴对会展节事活动的意义和有效利用》

《中外合作办学的核心竞争力探讨》

《会展专业实践性教学模式的探索和实践》

《浅议中国展览会中的知识产权保护问题》

《中国展览会价格双轨制与WTO国民待遇原则的冲突和解决策略》

《关于建立符合国情的会展教育模式的探索》

《中国会展人才一窥》

《准确把握行业需求 探索教育培训不同模式》

课题研究

《基于投入产出型的我国政府主导型展会的研究》

《展览会数据审核规则》国家标准研制及国际标准前期研究

《关于上海跨国采购中心展会运营管理的论证》

《广西玉林会展经济发展规划2010-2010》

上海市教委重点科研项目“中国会展业前沿问题研究”

《中国海事展览会市场调研报告》

《浙江余姚塑博会体制转型咨询报告》

科研奖励

“中国会展教育优秀奖”

“上海市优秀教学成果”一等奖

《财政补贴对会展节事活动的意义和有效利用》获内蒙古会展经济研究中心特等奖

“中外合作成功办学的会展高校”大奖

率学生获得首届“全国会展院校专业技能大赛”冠军

上海外贸学院记功奖

《关于建立符合国情的会展教育模式的探索》论文获中国未来研究会教育分会一等奖

Associate Professor Lan Xing

School of Tourism & Event Management

Shanghai University of International Business and Economics

Address: 1900 Wenxiang road, Songjiang District, Shanghai

Post code: 201600

Telephone: 86-21-67703876

Email: lanxing@shift.edu.cn

Associate Professor Lan is the director of Sino-German Event Economy Research Institute. He is also vice director of educational committee of Chinese Event Industry Research Organization and a senior consultant with Expert Consultant Group of Event Industry Association, Shanghai.

Graduated from the Department of English, Shanghai International Studies University in 1983, professor Lan joined the event industry early on in his career, and later became an expert in international business affairs and event services. He has served famous exhibition companies, including International Exhibition Company affiliated to Council for Promotion of International Trade Shanghai(CPITSH), Shanghai Bohua International Exhibition Company, Hannover Exhibition Company (Shanghai) as well as the Hong Kong branch of a state-owned exhibition company, holding positions in planning, marketing and senior management. Professor Lan has long been involved in international exhibition organizing and has been in charge of almost one hundred various international exhibitions and related activities.

Professor Lan joined SUIBE in 2004 and has been engaged in teaching and research work in the fields of event economics and management ever since. He teaches some core modules in the IEMS program, including Status Quo and Policy of the Chinese Event Industry, Event Project Management, Event Organizing and Planning, English for Event Industry as well as Business Writing for International Event Project.

Research Fields

1.  Event economics and management

2.  Developing Trend of the Event Industry

3.  Event Education

4.  Teaching methodology for Event majors

Books

1.  Lan Xin. Commercial Exhibition Management and Operation.

2.  Lan Xin et al.(2011). A Study of Frontier Issues for the Chinese Event Industry. Shanhai: Shanghai Jiaotong University Press

3.  Lan Xin,Feng Xiuwen(2009). Oral English for Trade Show and Conference. Shanhai: Shanghai Jiaotong University Press

4.  Lan Xin. Readings for Event Industry (English).

Articles

1.  The Position and Development of the Event Industry in Urban Innovation.

2.  The Meaning and Effective Usage of Financial Support for Event Activities.

3.  A Discussion on Core Competence of Joint-venture Schools.

4.  An Exploration and Practice of Modes of Practical Teaching in Event Education.

5.  Lan Xin(2006).A Discussion on Intellectual Rights Protection in the Chinese Event Industry,(4):43-48.

6.  Lan Xin(2006). Disparity between the Double-track Pricing Policy in the Chinese Exhibition Industry and the National Treatment Principle-Where Lies the Solutions?, International Business Research,(6):55-60.

7.  Lan Xin, Zhan Pengpeng, Pi Laian(2005). An Exploration on the Establishment of Event Educational Modes Suitable for the Chinese Situation.Exploring Education Development,(11):96-98.

8.  A Glance at Human resources of the Chinese Event Industry.

9.  To Understand the Needs of the Event Industry Precisely, to Explore Different Training Modes for Event Education

Projects

1.  A Study on Government-led Exhibitions in China based on An Input-output Model

2.  A Study of Auditing Standards for Exhibition Data, a Pilot study Comparison between State Standards and International Standards

3.  A Feasibility Study of the Event Management and Operation for the Shanghai International Sourcing Centre

4.  Development planning of convention and exhibition economy in Yulin City, 10/2010 –Yulin Municipal Government Project,

5.  A Study on Breaking Issues for the Chinese Event Industry-- sponsored by Shanghai Educational Commission

6.  Shanghai Tourism Commission Project, A Database of Main Original Tourist Markets of Shanghai, 08/2002

7.  A Marketing Research Report for the Chinese Sea Affair Exhibition

8.  A Consulting Report for Ownership Reform of the Plastics Fair in Yu Yao, Zhejiang Province

Awards

1.  The Excellence Award of Chinese Event Education

2.  First-prize Award of Shanghai Excellent Education Achievement

3.  Outstanding Award from the Economic Research Center of Inner Mongolia for the article ‘The Meaning and Effective Usage of Financial Support for Event Activities’

4.  Grand Award of the Successful Joint-venture Colleges and Universities in Event Education

5.  Supervised students to win the Championship of first ‘Professionalism Contest of Students in Event Schools and Colleges of China’

6.  Meritorious Service Award of SIFT

7.  First-prize Award from Chinese Future Research Institute, the Education Branch for the article ‘An Exploration on the Establishment of Event Educational Modes Suitable for the Chinese Environment’