吴志艳

文章来源:工商管理学院 作者: 发布时间:2017-05-23 浏览次数:2574

吴志艳
研究方向:品牌的管理与优化,奢侈品牌的塑造与管理,文化艺术的消费与管理,IT治理

简介:

上海对外经贸大学,工商管理学院营销专业,讲师

Marketing Theory, Journal of Brand Management 评审, 上海市公共关系协会学术委员会委员

教育经历(按时间倒排序):

2011/01-2012/01,美国罗彻斯特理工学院,博士后,导师:Jonathan Schroeder

2007/09 - 2011/06,埃克塞特大学,商学院,博士,导师:Jonathan Schroeder

2006/09 - 2007/06,埃克塞特大学,商学院,硕士,导师:Janet Borgerson

2001/09 - 2005/06,北京外国语大学,英语系,学士

工作经历(科研与学术工作经历,按时间倒序排序):

2012/04 - 至今,上海对外经贸大学,工商管理学院,讲师

2011/01-2012/01,美国罗切斯特大学,传播学院,博士后

主持或参加科研项目及人才计划项目情况(按时间倒序排序):

1. 上海市决策咨询重点项目,Z012, 我市培育龙头家政企业研究,2019.12-2020.08,12万元,在研,主持。

2. 国家教育部人文社科青年项目, 17YJC630174,爱屋及乌还是排他性,基于情感依恋的文创品牌延伸的影响机制研究,2017/08-2020/08,8万元,在研,主持。

3. 国家学堂在线国际版,市场营销学,2020.01-2022.09,15万元,在研,参与

4. 国家社会科学基金一般项目,17BGL234 中国企业国际化过程中的非市场战略与市场战略互动及整合研究,2017/09-2020/09,20万元,在研,参加。

5. 上海哲学社会科学规划一般课题,非理性互联网金融投资行为中的认知偏差因素:作用机理和干预机制研究,2017/12-2020/128万元,在研,参加

6. 国家教育部人文社科研究项目,16YJC630114,基于非市场战略与制度理论视角的中国企业国际化战略与对策研究,2016/08-2019/08,8万元,在研,参加。

7. 国家社会科学基金一般项目,12BGL134,中国文化消费商业模式创新实证研究,2013/01-2017/12,18万,已结题,参加。

8. 上海高校青年教师培养资助计划项目,ZZswm12019,中国大学生的奢侈品消费态度及动机研究,2012/09-2015/09,5万元,已结题,主持。

9. 英国ESRC Researcher Development Initiative国家项目,ESRCAVM790,Advanced Visual Methodologies in Business and Management,2010/08-2012/08,81,411英镑,已结题,参加。

10. 英国埃克塞特大学Jonathan Yong Scholarship Grant项目,GWZY1138,Imagined Brands in Global Brand Culture: China and the Beijing Olympic Opening Ceremony,2010/06-2012/06,3000英镑,已结题,主持。

 

5年主要论著(按时间倒序排序)

1. Wu, Zhiyan, Generation Mechanism of Anchoring Effect in Ecomic Management Judgement: An Analysis Based on Event Related Potential[J], Revista Argentina de Clínica Psicológica, 2020, 29(2); 492-498 [SSCI]

2. 吴志艳、谢沛洪,上海培育家政龙头企业研究[J],科学发展,2020, 9, 11-35.

3. 吴志艳,互联网时代的品牌消费与建设[M],上海交通大学出版社,2019.6

4. 吴志艳、罗继锋,互联网医疗平台:风口还是趋势?[J]文汇报,2019.3

5. Wu, Z., Luo,J, Schroeder, J., and Borgerson, J. Forms of Inconspicuous ConsumptionWhat Drives Inconspicuous Luxury Consumption in China?[J], Marketing Theory,2017, 17(4):491-516.

6. 梁俏、罗继锋、吴志艳,在线医疗中医生努力与声誉对新增患者数的影响研究,中国卫生政策研究[J]2017,1010):63-71.

7. 吴志艳,奢侈品消费在中国:非炫耀性消费的兴起,上海交通大学出版社,2017.

8. Borgerson, J., Schroeder, J. E. and Wu, Z “Branding as Soft Power: Brand Culture and the 2008 Beijing Olympics,” in Kingsley Edney, Ying Zhu and Stan Rosen, eds. Soft Power and China: Historical and Contemporary Perspectives, Routledge, 2017

9. Schroeder, J. E. Borgerson, J., and Wu, Z. “Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand”, 2017Harvard Business School:  No517032.

10. 吴志艳、魏农建、谢佩洪,通道费在中国是显示市场势力还是促进市场效率?[J].人大复印资料,22:54-62,2016.

11. Schroeder, J., Borgerson, J. and Wu, Z., A Brand Culture Approach to Chinese Cultural Heritage Brands [J]. Journal of Brand Management,22(3):261-279,2015 .

12. Wu, Z, Luo,J. and Chen,X., Luxury Consumption Motives of Chinese University Students Born in the 1990s[J].管理世界,12(增刊):179-187,2015.

13. Wu, Z, Yu,M. and Wei,N., What Slotting Fees in China Really Represent: A Profit Model Approach?[J].管理世界,12(增刊):188-199,2015.

14. Schroeder, J., Borgerson, J. and Wu, Z., A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands [J]. Advances in Consumer Research, 42: 678-690, 2014.

15. Wu, Z., Borgerson, J. and Schroeder, J., Global Cultural Branding through the Investment of Historical Culture: A Case Study of the Beijing Olympics Opening Ceremony [J]. City Branding Symposium 2013 Positioning Cities: Innovative and Sustainable Strategies for City Development and Transformation Forum for Asian Studies: 521-534, 2014.

16. Wu, Z., Borgerson,J. and Schroeder, J., A Brand Culture Approach to Chinese Branding in the Global Marketplace[J]. World Financial Review, November-December: 29-312013.

17. Wu, Z., Borgerson, J. and Schroeder, J., From Chinese Brand Culture to Global Brands; Insights from Aesthetics, Fashion and History [M]. Basingstoke: Palgrave Macmillan2013.

18. Xie, P. and Wu,Z., Disruptive Innovation in Chinese and Indian Businesses: The Strategic Implications for Local Entrepreneurs and Global Incumbents[J]. Journal of Chinese Human Resource Management, 4(2):181-184, 2013.

19. Wu, Z, Borgerson, J. and Schroeder, J., Imagined Brands in Global Brand Culture: China and the Beijing Olympic Opening Ceremony [J]. European Advances in Consumer Research, 9614-6152011

20. Wu, Z, Borgerson, J. and Schroeder, J., Fashion Systems and Historical Culture in the Development of Chinese Global Branding[J].Advances in Consumer Research, 37: 199-201,2010

21. 吴志艳、魏农建、谢佩洪,通道费的定义、内容界定及理论流派的研究述评[J]. 现代管理科学, 7:61-63, 2014.

22. 吴志艳、魏农建,品牌生产力研究前沿探析[J]. 现代管理科学, 12:18-20, 2013.

23. 谢佩洪、吴志艳、马为民,基于非市场战略视角的制度对企业战略选择的影响及其应对策略研究[J].中国科技论坛, 11: 61-67, 2013.

获得学术奖励

2016/7The Rise of Inconspicuous consumption in China,获得China Marketing International conference最佳论文三等奖

2017/6 从模拟游戏的商战博弈,获上海对外经贸大学教学成果特等奖(5/5

2018/5基于案列开发及应用的教师能力提升与培养体系建设,获得上海市教学成果一等奖(7/8

 

 

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